VM
UK Performance Athlete Sponsorship

Not influencers. Real competitors.

Vested Merit connects verified UK performance athletes with brands for authentic sponsorship partnerships. GB vests, podium finishes, real credibility.

Submit a brand brief → View athletes
0
Athletes listed
20+
Sports covered
15%
Commission only
0
Upfront fees
Why Vested Merit

Sponsorship earned on merit

Every athlete on Vested Merit is here because of what they've achieved, not how many followers they have. We verify performance, not vanity metrics.

01
Performance verified
Every athlete is cross-referenced against Power of 10 rankings and World Athletics. GB vests, PBs, and competition history — all verified before listing.
02
Human matching
No algorithm. A former GB international decathlete personally matches athletes to briefs. You get a curated shortlist of 3–5 athletes, not 3,000 profiles to browse.
03
No placement, no fee
We only earn when a deal goes ahead. 15–20% commission on the agreed value. Zero upfront costs, zero subscription fees. Fully aligned incentives.
04
Authentic audiences
Performance athletes attract performance audiences — runners, cyclists, triathletes, coaches, parents of young athletes. Buyers of your products, not passive scrollers.
05
UK performance focus
Specifically built for UK performance sport. Trail running, road, track, triathlon, cycling, ultra — the communities that care about kit, nutrition, and gear.
06
Deal management included
We handle the introduction, the brief, the negotiation, and the agreement. You focus on the partnership, not the paperwork.
Featured Athletes

Available for partnerships

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Brief us on your campaign →
How it works

Four steps from brief to deal

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01
Submit your brief
Tell us your sport, budget, campaign goal, and the kind of athlete you're looking for. Takes 2 minutes.
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02
Receive your shortlist
Within 48 hours you receive 3–5 matched athletes with full profiles, PBs, social stats, and our recommendation on fit.
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03
We make the intro
Select your preferred athlete and we handle the introduction, deliverables brief, and deal negotiation on your behalf.
04
Partnership agreed
Deal agreed in writing. You pay the athlete directly. We invoice 15–20% commission. No deal, no fee.
For brands

Find your athlete in 48 hours

Submit a brief and we'll come back with a curated shortlist of verified UK performance athletes matched to your campaign. No browsing required.

01
Any budget, any sport
We work with brands from £1,000 product deals to £25,000+ ambassador contracts. Performance sport covers trail running, road, track, triathlon, cycling, ultra, cross country and more.
02
No subscription, no retainer
You only pay when a deal completes. 15–20% of the agreed deal value. Submit as many briefs as you like.
03
Deals in writing, always
Every partnership is confirmed in writing with agreed deliverables, timeline, and payment terms before anything goes live.
Submit a brief
We'll match you with 3–5 verified athletes within 48 hours. No obligation.
We respond within 48 hours · No obligation · No upfront fees
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Brief received
We'll come back with your athlete shortlist within 48 hours. Check your inbox at the email provided.
For athletes

Your performance
should pay

If you're a serious UK performance athlete with a GB vest, podium finishes, or a strong ranking — we can get your profile in front of brands actively looking for partnerships. No upfront cost. We only earn when you do.

Get in touch